Why are we here? For the beer! That’s catchy.
And the mouth shall inherit the beer? I kinda like that one as well.
Look, I can pun away all I want but let’s just say this – the fact that Rush, the holy triumvirate now have their very own beer is a damn cool things for us Rush fans.
It’s called Rush Canadian Golden Ale, and it goes on sale this August 30th. If you’re in TO you can get a case on Monday at Henderson Brewing Company on 128A Sterling Ave at 9 am; the rumour going around is that there might be a special giveaway of a limited edition can to the first 100 cases sold.
Check out the videos of Geddy Lee and Alex Lifeson getting involved in the process. Man, as a fan it’s so good to see these guys together, celebrating their legacy. I’m sure Neil is looking down with a glass of the Macallan in his hand and a smile on his face.
Here’s the press release out of BBP!’s hometown of Toronto, Ontario, Canada:
TORONTO, Aug. 18, 2021 /CNW/ – It started during the R40 tour when, after a gig, someone handed frontman Geddy Lee a bottle of Robinson’s “Iron Maiden -Trooper” beer. Geddy took one look at it and jokingly asked where the Rush beer was. That quip stayed in the mind of the band, and recognizing the growing craft beer movement, particularly in their hometown of Toronto, the band decided to look into it seriously.
Beer has always been an important part of the touring experience for the band. That first after- show beer helping to draw a line between the focus of performing and the wind-down that follows. After hundreds of shows in so many countries around the world, the band really began to see how different beer could be.
“When I get off stage, I really, really enjoy an ice-cold beer, it’s like a little reward,” commented Geddy Lee on a recent visit to Henderson Brewery.
The band chose Henderson as they are one of the fastest growing micro-breweries in Canada and have won many gold medals for their beer. As is true with all of Rush ethos, quality is key. It didn’t hurt that the hometown brewery also had a love for the band given Henderson had previously released a “Put Your Scarf On Geddy” limited edition Canadian Imperial Stout in 2016.
In the summer of 2020, Rush and Henderson began taste testing many prototype brews and early in 2021 the band and the brewery both felt they had come up with a brew they could stand behind. Subtly complex, refreshing and satisfying and uniquely Canadian, as the beer gets its taste from Canadian ingredients, including Rye.
“Rush Canadian Golden Ale is golden in colour with a dense ivory head. It has an earthy aroma with hints of orange-peel, pine and spicy rye. While the emphasis is on refreshment, there are elements of pine, rye spice and a citric hop flavour that add to the subtle complexity of the beer,” remarked Alex Lifeson, the band-proclaimed Beer Scientist.
Rush Canadian Golden Ale launches across Canada August 30th, with distribution primarily in Ontario to start.
About Henderson Brewing Co.
Henderson Brewing Company is a locally owned, award-winning neighbourhood brewery in Toronto. Henderson is all about celebrating the stories and culture of our city through the beers we brew. The brewery, which celebrated its 5th anniversary in January 2021, is located on Sterling Road along the West Toronto Rail Path. More information is available at www.hendersonbrewing.com
SOURCE Henderson Brewing Company
For further information: on Rush Canadian Beer/Distribution, please contact: Henderson Brewing Co. (416) 654-8877Steve Himel, GM, steve@hendersonbrewing.com; Media Inquiries, please contact: Perry Schwartz, perry@frequencypr.ca, 416-738-8490; For Rush interview requests: Meg Symsyk, Meg@symsyk.com
